PEDRO Virtual Style Assistant
Transforming in-store shopping into a personalised styling experience
However, the in-store shopping experience presented a challenge: customers often found it difficult to visualise how new purchases would fit into their existing wardrobes. To enhance the customer journey and drive more confident purchase decisions, PEDRO sought an innovative solution that would seamlessly integrate technology with fashion, creating a more personalised and engaging shopping experience.
01. Service Vision
Help customers make confident choices quickly, removing any uncertainty
Can’t visualise how will the bags and shoes look like with things that are already within their possessions
Enable customers to effortlessly visualize how our bags and shoes pair with items commonly found in the wardrobes of our target audience
02. JTBD Jobs-to-be-Done
Enable customers to see how new shoes and bags will look with items they already own, helping them make informed fashion choices.
Reduce the time customers spend deciding whether to purchase by offering clear, personalised outfit recommendations.
Provide a modern, interactive element to the shopping experience that makes it easier and more enjoyable for customers to engage with the product range.
Allow customers to order products online directly from the in-store interactive screen, bridging the gap between physical shopping and digital convenience.
03. User Flow Design
My team and I sat down and discussed our ideas and thoughts and ‘fig jam’ it irl. It was a great exercise as this project was kind of sprung on us at the last minute, and setting aside 2 hours of our time to sit down, have a briefing and collaborate directly face-to-face within a comfortable environment had shifted us to the first gear and keep on moving.
Following up on this exercise, I took the initiative to digitalise the flow design so that there was a clear point of reference and accountability for every stakeholder involved.
04. In-Store Research
05. Wireframes
The wireframes served as a blueprint, mapping out how each element interacts with others to create a seamless user experience. This step was crucial in visualising the overall flow and functionality before diving into detailed design.
06. Specification Sheets
I developed this specification sheets that detailed every font, size and weight for each on-screen element, down to every last detail. It ensures a precise and seamless handover to the team responsible for the development of the actual in-store launch.
07. Interactive Prototype
We worked closely with key stakeholders across different departments to develop a prototype that acts as an interactive mockup. This collaboration ensured that the prototype wasn’t just a concept but a tool that brought everyone’s objectives together seamlessly and flag any challenges or blind spots that may have been overlooked.
08. User Interface Design
The UI design was finally fully-fleshed out from the previous wireframe designs that synced with live stock in the actual store. The design wasn’t just aimed to be functional, but also reflective of the trends of the time, making sure that it felt modern, intuitive and easy for users to navigate.
Reflection A key learning point for me was the need to consider spatial dynamics— not just the interaction between the user and the system, but also how does the hardware interacts with us on the 3D space. We had to make sure that the placement of each components makes sense, accessible and connected to the environment in the real life, not only on screens.
It was also very nerve-wracking to be doing this project with so much visibility and much more senior members of cross-departmental teams. From concept to execution, integrating different team member’s expertise was essential in crafting this experience, which taught me on the management of timelines and clear deliverables.
Download: Livia Taslim’s resume (PDF 67.02kb): link here
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