rePEDRO
Launching the visual identity for a responsible and conscious fashion accessory line
This rePEDRO collection was created in response to the urgent challenge of climate change, with a commitment to becoming more responsible in every aspect of production. PEDRO has rethought material choices to prioritise sustainability, actively reducing fashion waste, and reflecting on business operations to minimise environmental impact. Through these efforts, the brand not only provides high-quality products but also engages in meaningful actions toward environmental protection.
01
Deep commitment to addressing climate change
02Rethink material choices to prioritise sustainability
03Reduce fashion waste
04Revise business operations to minimise environmental impact
05 Engage in meaningful actions toward environmental protection
01. Logomark
The creative logo process, from various drafts and feedback rounds with other creatives:
02. Animated Collection Video
03. Brand Guide
04. Product Branding
05. Store Activations
Reflection Design has the power to amplify a movement already in motion; I felt as if I was one against the world, and maybe a couple of my colleagues. However, while working on this project and seeing the numbers of the Take Back Programme, it made me realise of the impact that we brought to the world with our little parts in the effort of becoming more responsible humans. I’ve come to realise that it begins with taking responsibility in our own lives, which not only enables us to help other people but also inevitably comes back round to affect our own lives in the end. There is a ripple effect that touches everyone’s reality, and for me that was through a name and an aesthetic representation of that ideal.
Download:Livia Taslim’s resume (PDF 67.02kb): link here
rePEDRO Brand Guide sample (PDF 336kb): click here
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