Livia Taslim
Contacts Projects
Project 1 —
Domaine des Hospitaliers

A sophisticated brand identity and intuitive website for a romantic wedding venue in the south of France




Role Account director, design creative lead IndustryHospitality, LuxuryScope Visual identity
Brand Strategy
Website design
Timeline4 months; 10/21 — 01/22




Background Domaine des Hospitaliers is a family-owned establishment situated in the Montpellier region. The wedding venue is located in the heart of the vineyard, in the commune of Saint Christol, where it has been known as the centre of viticulture for several centuries. It is charmed with a terrace overlooking the Cevennes and a well-kept lawn for the wedding ceremony.




 ChallengeHow can we create a brand identity that sets this Domaine apart while still maintaining the familiarity of the luxury and sophisticated industry it belongs to?




01. Brand Identity



















ChallengeHow might we provide clear, localised guidance to couples unfamiliar with the region?






02. Service Vision



Company’s Problem
Limited brand awareness in a competitive market locally & internationally, hindering recognition of our extensive wedding planning services & offerings


Discovered Users’ Problem
Couples and planners face difficulties coordinating multiple vendors, leading to confusion and stress during the wedding planning process


Service Vision
Provide couples and wedding planners with clear, reliable information that simplifies coordinating vendors, reducing confusion and stress during the planning process







03. Prioritising Problems

1. Coordination Challenges

Couples and wedding planners struggle to manage and coordinate multiple vendors, leading to confusion and increased stress


2. Limited Brand Awareness

The brand faces limited recognition in a competitive market, affecting potential clients' ability to discover their extensive wedding planning services






04. Site Map



I’ve created the site map to provide a visual breakdown of the homepage and individual pages, offering a clear overview of the website's structure and navigation flow.





05. Wireframes



A set of low fidelity wireframes to showcase the initial layout and the “big ideas” of the design concepts, it helped us greatly before jumping in to the nitty gritty details.






06. User Flow Mapping



Using Adobe XD, I created a user flow map using a mock up of the website to provide a big picture view of all the interaction between elements and web pages as a whole. This process allows for the stakeholders to easily create a mental connection of how one page is related to another page.




07. User Interface Design



Following the agreed wireframes and brand colours above, I’ve created the mockup of the user interface on Adobe XD, for both desktop and mobile viewing. 
























Reflection Though this project was a quick one, gracefully balancing the commerce goals and highlighting the brand heritage at the same time was challenging yet a thrilling objective and I did not expect the final project to wrap up the way it did. Nevertheless, Domaine des Hospitaliers project is one that I’m very fond of, as I believe that it helped boost the brand perception and credibility.


Download: Livia Taslim’s resume (PDF 67.02kb): link here, (DOCX 12.97kb): link here
Domaine des Hospitaliers Brand Guide sample (PDF 4.79mb): click here






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